By Evans January 14, 2019 Branding
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness.
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Nyumba Online is disrupting how a person can easily get a house, plot or apartment for rent or sale in Kenya. They specialize in offering property search and listing service for agents, landlords, and property seekers.
Small business organizations can benefit a lot from Mpesa Application programming interface (API) in many ways The most amazing feature of a business organization with Mpesa payment gateway is automated transaction as Daraja API will initiate payments through STK push notification asking the customer to enter only Mpesa PIN
Mpesa is a mobile payment service offered by Safaricom to its Subscribers in Kenya and Tanzania. It was launched in 2007 and has won the masses over the years. Mpesa allows you to deposit, withdraw, send money, buy airtime and borrow a loan from M-Shwari or Fuliza service.
This core philosophy stands at the center of everything we make. The brands we build and the experiences we create live at the intersection of clarity and surprise and are positioned to matter in culture through shared values and ideals.
SHARA SOLUTIONS LTD is a fast growing company formed to take advantage of digital technology to offer innovative business solutions and marketing tools to enable business organization run more efficiently and grow. Read more